Search Engine Optimization (SEO) is the process of increasing the visibility and presence of a website or web page in search engine results.
It is a core activity of online marketing and an integral part of any successful digital marketing strategy.
SEO helps your website to be found by potential customers, as well as helping you to stay ahead of the competition in terms of organic rankings in search engines such as Google or Bing.
The goal of SEO is to increase traffic to your website through organic search engine rankings.
This means creating content on your site that is relevant to the topics people are searching for.
Optimizing existing pages and content, building relationships with influencers who can help amplify your message, and creating quality backlinks from other websites that point back to yours.
To understand what makes up successful SEO, it’s important to first look at how search engines work.
The way search engines like Google and Bing crawl websites is similar they collect information about each page through algorithms.
Which then rank these pages according to certain criteria such as its relevance, importance and authority within its given niche.
This data is stored in an index which can be accessed by users searching for content related to those topics.
When someone types a query into a search engine, it uses its index along with various ranking factors.
Such as relevance, popularity and trustworthiness of the source material often referred to as ‘authority’ to choose which webpages will appear in the organic results.
This process is called ‘ranking’ when sites are ranked according to their relevance for particular queries.
And this process takes time since each page needs to be evaluated against hundreds or thousands of other pages in order for it to be displayed in the first few pages of results.
Therefore SEO involves optimising a website so it is more attractive for search engine algorithms.
Both technically (through coding structures) and content-wise (through keyword research).
It requires an understanding of how search engines work along with knowledge about user behaviour when searching for particular terms.
This type of knowledge can help you create content that better meets user expectations when they land on your webpage.
What is On-Page SEO?
On-page SEO deals with making sure your webpage appears authoritative and relevant.
When people are searching for specific keywords or phrases related to your business or service offering; this includes improving titles tags, meta descriptions, image ALT tags etc.
Making sure all internal links are working correctly and implementing structured data markup where appropriate.
What is Off-Page SEO?
Off-page SEO focuses on building good relationships with other websites by providing them with valuable resources (such as linking back or guest blogging).
As well as helping ensure that incoming links are coming from reputable sources so they won’t harm a website’s reputation which could negatively affect its ranking positions over time.
Finally it should also be mentioned that technical aspects such as server response times must also be taken into account
Since slow loading times could harm visitor engagement figures which would consequently cause fewer visitors reaching the desired destination pages.
Further impacting organic rankings over time should these figures remain consistently low.
Additionally usability should also be considered: making sure there are no broken links or 404 error messages present.
If visitors cannot access certain pages due their outdated/invalid addresses then again this could compromise ranking positions over time.
Thus requiring ongoing maintenance activities alongside regular updates/additions being made onsite whenever necessary too.
If you would like to speak about our SEO services, please schedule a time to chat here.
