The Jesus Vote

About The Jesus Vote

The Jesus Vote is a book by author Terrance Adam built around a provocative question: if given the opportunity, would Jesus vote Democrat or Republican—and why?

I designed and developed TheJesusVote.com as a dedicated promotional website for the book. Rather than creating a conventional book landing page with a cover image, description, and purchase button, I wanted the website to turn the central question of the book into an interactive experience.

The result is a focused website where visitors aren’t simply introduced to the book. They’re invited to think about its premise, make their own decision, participate in the question, and then learn more about the book.

Building the Website Around One Question

The concept behind the website starts immediately with the question at the heart of the book: Who would Jesus vote for?

That’s intentionally the first thing visitors encounter.

There isn’t a lengthy introduction explaining the website before asking visitors to participate. The question itself creates curiosity and gives people an immediate reason to interact with the page.

From a design perspective, this allowed me to build the entire website around one clear idea rather than creating a traditional navigation-heavy author or book website.

Turning a Book Promotion Into an Interactive Experience

The most important feature I developed for TheJesusVote.com is the voting system.

Visitors are presented with three choices: Republican, Democrat, or “Why Should I Bother to Vote?” They can select the answer they believe best represents how Jesus would approach the question.

This transforms the website from a passive advertisement into something visitors can actually participate in.

Instead of simply telling someone that the book explores an interesting political and religious question, the website puts that same question directly in front of them.

Encouraging Visitors to Explain Their Decision

The website goes beyond simply collecting a vote. Visitors are also invited to explain how they reached their decision.

That was an important part of the concept because the question isn’t particularly interesting if it’s reduced to nothing more than choosing one political party over another. The reasoning behind the decision is where the conversation becomes more meaningful.

The website therefore provides an opportunity for visitors to submit their thoughts and participate in the broader discussion surrounding the book’s premise.

Designing a Focused Landing Page

I deliberately kept TheJesusVote.com focused.

This wasn’t intended to become a large website with dozens of pages. Terrance already has a separate author website where readers can learn more about him and his other work. The purpose of this website was specifically to promote The Jesus Vote and create an experience around the book.

That distinction affected almost every design decision.

The page moves visitors through a straightforward progression: consider the question, cast a vote, share your reasoning, learn about the book, and purchase it if the concept interests you.

Connecting the Website to the Book

After visitors participate in the question, the website provides a direct path to purchase The Jesus Vote on Kindle.

This placement was intentional.

Instead of beginning with “buy my book,” the website first gives visitors something to think about. Someone may arrive because the question caught their attention, participate in the vote, become curious about how the subject is explored in the book, and then decide to read it.

That makes the website itself part of the book’s marketing strategy rather than simply serving as an online advertisement.

Connecting Terrance Adam’s Other Work

The website also connects visitors back to Terrance Adam’s larger presence as an author.

Readers who are interested in his writing can discover The Poker Player and the Preacher and continue to TerranceAdam.com to learn more about his other work.

This creates a connection between the individual book website and Terrance’s broader author platform without distracting from the primary purpose of TheJesusVote.com.

Using Social Media to Extend the Conversation

The concept also extends beyond the website through social media.

Visitors are encouraged to follow The Jesus Vote on Instagram for voting updates, selected submissions, and additional commentary.

For a project built around discussion and differing viewpoints, this provides another way for the conversation surrounding the book to continue outside of the website itself.

A Different Approach to Marketing a Book

The Jesus Vote is one of my favorite examples of how a website can be designed around an idea rather than a conventional business structure.

Terrance had a book built around a question people naturally have an opinion about. Instead of ignoring that and creating a standard author landing page, I used the question as the foundation of the entire website.

The voting system, visitor submissions, book promotion, social media integration, and connection to Terrance’s other work all support that central concept.

It’s a relatively compact website, but it demonstrates something I consider important when developing websites: the size of a website isn’t what makes a project interesting. Sometimes one strong idea and the right functionality can create a much more memorable experience.

Visit the finished project and cast your own vote at TheJesusVote.com.